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how can i learn more about digital marketing

Digital marketing continues to grow at an expeditious pace. Therefore, marketers face new challenges and opportunities within this digital age. The Digital Marketing Courses are designed as an initiative to educate students and professionals and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

For an individual to learn more about digital marketing there are numerous ways available. The easiest way available is online courses which include self-paced learning programs, webinars, online classroom programs, etc. The other ways may include joining a digital marketing training institute wherein one can join various courses available.

There are certified digital marketing courses which are personalized for students, professionals and entrepreneurs are available online and offline as well. Few of the courses may include SEO writing, E-mail marketing, search engine marketing, inbound marketing, social media marketing, web analytics, etc. Other courses available may include blogging, affiliate marketing, mobile apps, shopping ads, display ads, video ads, growth hacking, digital marketing strategy, E-commerce selling, website basics, etc.

One may join webinars to learn digital marketing for business and career growth. These are conducted by market experts who have an experience in dealing with real world scenarios on digital marketing.

Also, read/ refer free blog contents available on social networking sites/ blog spots. People across the globe share their knowledge, experience and resources there which will be helpful for an individual to learn and explore more about digital marketing.

Here is a list of few free online marketing training resources:

  1. HTML – Code academy
  2. Photoshop – Free course on Udemy
  3. InDesign – Free course on Udemy
  4. Google Analytics – Analytics Academy
  5. UX Design – Hack Design
  6. Video editing- Open University Podcast ‘the final cut’
  7. Marketing for Startups- BlueMint Marketing
  8. Pay Per Click Ads – Wordstream
  9. Planning Digital Marketing – RACE Digital Marketing Planning Elearning Module
  10. Assessing Digital Marketing – Our Interactive Benchmarking tool

To help you choose from numerous courses available online, there are also free digital marketing orientation programs/ demo class to experience live online session, which you may sing up according to your convenience. According to your availability of time, the courses are available on full-time, part-time, week-ends, crash-courses basis who promise 100% job placements.

If you are a student and want to pursue digital marketing as your professional career then reputed universities like IIM Kashipur and many other universities help you attain so. There are special diplomas/ degree courses designed which can be taken up.

If you are a business, you make hire professionals/ instructors conduct sessions at your site so that you may train your employees to attain better output from them. Also, you may attend various seminars, conferences, sessions etc happening in digital marketing, in and around your city.

After perusing any of the ways/ courses discussed above, the learners will gain the right skills through extensive hands-on practice on a wide range of projects/ business that will allow them to take up their own Digital Marketing campaigns.

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